Digital learning - become a master exhibitor!

The exhibitors meetings are divided into two parts; the first is for the exhibition manager or project manager for your participation, and the second training is for the staff who will work in the stand. 

The meeting is free of charge for you as an exhibitor and takes place via Teams.

Part 1: Maximising your trade fair participation through preparation and follow-up

• 28 January, at 08.30 (Swedish) and 10.00 (English)
• 15 May, at 08.30 (Swedish) and 10.00 (English)
• 21 August, at 08.30 (Swedish) and 10.00 (English)

Participants: Project Managers/Exhibitions Managers from the exhibitors

Are you new to the role of exhibition manager? Do you need structure in your way of working with exhibitions? Or do you want tools to get the most out of your investment? In that case, this is the lecture for you. Here, Mikael Jansson advises you on the most important elements for trade fair participation: 

• Setting goals for your trade fair participation
• The invitation and marketing of your participation
• Generating traffic to your stand  
• How your staff can work efficiently on the stand
• Follow-up and evaluation of the results 

We will conclude the meeting with practical information about the fair to ensure that your participation is as smooth as possible. 

The meeting takes a maximum of 45 minutes and registration is required. Make your registration below, last day for registration is 24 hours before. Team link will be sent out via email well in advance.  

Have you received a Teams invitation directly from us? Then you can join via that invitation and do not need to register.

Part 2: Working in a stand - how to do it?  

This part is offered approximately one week before each fair. Information is sent out via newsletter.

Participants: Stand staff and project managers/exhibition managers at exhibitors

According to studies, the performance of stand staff accounts for as much as 80% of the success of a trade fair (www.fairlink.se). And it's not always easy. It's an unfamiliar workplace, and it's easy to look at something else (mobile phone, talking to colleagues, talking for a long time with well-known customers, etc.). It is important to distinguish between standing in the stand and working in the stand. Mikael Jansson shares his very best advice on how you prepare to be a winning staff member at the exhibition floor. 

We will conclude the meeting with practical information about the fair to ensure that your participation is as smooth as possible.