Become a master exhibitor!
The exhibitor training is tailormade for you who will staff the stand during your fair participation, regardless of your position at your company. During the meeting, we provide you with training as well as practical information before the fair.
The meeting is free of charge for you as an exhibitor and takes place via Teams.
Maximising your trade fair participation through preparation and follow-up
5 November at 08:30 (Swedish) and 10:00 (English), max 45 min - Join the meeting directly without pre-registration
Participants: Stand staff and project managers/fair managers at exhibitors
According to surveys, the performance of the stand staff makes up 80% of the success at a fair (www.fairlink.se). And it's not always easy. It's an above workplace and it's easy to look for distractions (the mobile, talking to colleagues, talking for a long time with well-known customers, etc.).
It is important to distinguish between standing in the booth and working in the booth. Mikael Jansson shares his very best tips on how to prepare yourself to be a winner on the show floor.
We conclude with practical trade fair information to ensure that your participation is as smooth as possible.
Join the meeting here (link to Teams-meeting):
5 november kl 08.30 - Swedish
5 november kl 10.00 - English
Since the 1980s, he has worked with events and their development - both from an organiser and a participant perspective. In his role as CEO of Fairlink, he has been involved in analysing many of the largest Swedish events and has trained thousands of exhibitors. Mikael is a popular lecturer and author on the subject and was awarded in 2022 with the "Årets Eldsjäl" (Enthusiast of the Year) prize at Gyllene Hjulet, a prominent award gala in the event industry.